Posts

Showing posts from 2018

Excellent Marketing Strategy!

Image
While the launch event of the new OnePlus 6T was about to take place on 30th October, 2018, Xiaomi marketing team had other marketing strategies in mind. There were two marketing strategies undertaken by them which were terribly and undoubtedly on the mark. Firstly at the launch event, which was taking place at Indira Gandhi Stadium in New Delhi where they installed this huge advertisement at the entrance of the event. Have a look! On the very day, Xiaomi launched a new smart phone device POCO F1 which they claim to be the flagship killer, a direct one to one challenge to the new OnePlus on the market. Just look at their brand mantra “DO THE MA+H” and notice the Plus logo instead of T which is  clearly taking a dig at the price rupees 20,999 of Poco as compared to rupees 37,999 of OnePlus 6T. By the way, at the time of this ad, the price was not revealed but it was obvious to be rupees 31,000 or more so you get the smartness. The se...

Let's Become Wealthy

Let’s beat the middle-class crises together and see how we can become wealthy. Being wealthy is not the same as being rich. If you spend all your incomes, you’re only living rich, not getting wealthier. I  am writing this from purely what I have seen practically, my little research on managing corporate finances and my extreme urge to secure myself financially. Now are there are two ways of how people can interpret the purpose of the article. If your motive is to make surplus cash to spend money on good-life, that is portraying yourself rich, then you won’t probably make it. On the other side, if your goal is becoming financially secure, you are likely to attain it. NOTE: This article is written with an assumption that its readers belong to the working-class. Spending habits play an important role in transforming your typical financial state into an exceptional one and that will be the topic in the limelight. One quality wealthy people possess is, whatever the...